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icecompany.tech/brand

/ Press kit|Brand v1 · May 2026|CC-BY for editorial use

Brand

Everything a writer, designer, or partner needs to talk about Icecompany correctly. Logos, palette, type, voice, and the small list of things to avoid.

Naming

One studio,
four products.

The studio is the umbrella; products may or may not carry the "Ice" prefix. Don't invent variants — these are the only acceptable spellings.

Studio

Icecompany

Single word, sentence case. Never "IceCompany", "ICECOMPANY", or "ice company".

Product 01

Icecore

Single word, sentence case. Anti-cheat product. Never "IceCore" or "ICECORE".

Product 02

Icepath

Single word, sentence case. Never "IcePath", "Ice-Path", or "Ice Path".

Product 03

Iceslab

Single word, sentence case. Operator panel. Never "IceSlab" or "ice slab".

Product 04

Iceshard

Single word, sentence case. Native client. Never "IceShard" or "ice shard".

Logomark

A tilted square,
nothing else.

14px square rotated 45°. Used at the wordmark, the favicon, the loading state. Never paired with a separate icon.

icecompany
icecompany
icecompany
Mark onlyFavicons, app icons, social avatars under 64px.
Primary — darkDefault for almost every surface we control.
Inverse — lightPress, decks projected on light walls, brand inserts.
Monochrome — black on whitePrint, faxes, anywhere chroma can't survive.
Palette

Subterranean.
Glacial cave.

Dark blue-black ground, occasional moments of cold light. One intense cyan accent. Not cyber-neon, not playful pastel.

--bgPage background

Deep ice-cave ground. The everywhere-ground of the brand.

#08101Argb(8 16 26)
--surfaceElevated surface

Cards, modals, banded sections. Slightly warmer than the ground.

#0F1A28rgb(15 26 40)
--borderHairline dividers

1px lines. Never thicker. Frosted edges.

#1C2A3Drgb(28 42 61)
--textPrimary text

Lit snow — not pure white. Easier on the eyes against the dark.

#C8D4E3rgb(200 212 227)
--text-mutedSecondary text

Frozen mist. For captions, labels, supporting copy.

#7A8BA3rgb(122 139 163)
--accentThe one cyan moment

Glacial cyan. The only intense color outside of status. Use it like punctuation.

#7DD3FCrgb(125 211 252)
--status-warmIn development

Lamp amber. Status: hot, being shaped. Icecore.

#F5B14Crgb(245 177 76)
--status-liveBeta / live / shipped

Pale moss. Status: open for use, still evolving. Icepath.

#A7D8B9rgb(167 216 185)
Typography

Three families.
Strong contrast.

Pair heavy display with light body. Mono caps for status and meta. No more, no less.

DisplaySpace Grotesk
Weights300 / 500 / 600 / 700
Used forHeadlines, project names, section heads, large numbers
BodyInter
Weights400 / 500
Used forBody, captions, UI labels, paragraph text
MonoJetBrains Mono
Weights400
Used forStatus badges, protocol lists, version strings, meta
Hero104 / 104 / -0.04em · 500Quiet tools for loud problems
Section36–56 / 40–60 / -0.025em · 500Four projects, one stack
Project name32 / 36 / -0.02em · 500Icecore
Body L18 / 28 · Inter 400A small studio with a strong preference for boring infrastructure.
Body15–16 / 24–26 · Inter 400The everyday body type. Readable at length, not flashy.
Caption13–14 / 20–22 · Inter 400Smaller notes. Aim higher contrast when in doubt.
Mono small11–12 · +0.12em · uppercaseIn development · Q4 2026 alpha
Voice & tone

Confident,
quiet, technical.

Marketing copy should read like the project's own README — direct, sparse, technical when it needs to be. If a thing is in development, say so. If it's planned, say planned.

We say

"Runs protocol binaries natively."

Not

"Cutting-edge, high-performance protocol orchestration."

We say

"Icecompany is a guest, not a tenant."

Not

"Industry-leading endpoint protection solution."

We say

"Free during beta. Paid plans Q3 2026."

Not

"Try it free — limited time only!"

The short list of don'ts

If you do these,
we ask you to stop.

  • ✕

    Don't stretch, skew, or rotate the logomark

    It's already rotated 45°. Touching that breaks the silhouette.

  • ✕

    Don't tint the cyan accent

    No purple drift, no teal, no pastel. It's #7DD3FC. Exactly that.

  • ✕

    Don't apply drop shadows or glow

    The brand has no soft luminosity. If it glows, it's not ours anymore.

  • ✕

    Don't use emojis in product copy or UI

    SVG icons or status dots. Emojis would feel borrowed.

  • ✕

    Don't write "Ice-Core" or "Icecompany"

    It's Icecompany. Camel-case. Same rule across all locales.

  • ✕

    Don't say "Iceshard is compatible with sing-box / Clash"

    Iceshard is Iceslab-only by design. The constraint is the differentiator — see the product page.

Press & partnerships

Writing about us?
Drop us a line.

High-res shots, founder quotes, fact-check on a deadline — write to press@icecompany.tech. We aim to turn around within four hours during EU working time.

Press desk

press@icecompany.tech

Founder quotes

hello@icecompany.tech